Promotions & Loyalty Programs
Its not enough to just
make good food and give good service. If your
business is located in NYC or Northern NJ, chances
are that you have a nearby competitor with food and
service just as good as yours.
In order to prosper in today's
ultra competitive market, you need to create strong
marketing programs that can attract and retain high
value customers.
Not all customers that clip
your coupons or answer your promotions are
profitable. Make sure
you know how to identify your profitable customers
and spend your valuable time and promotional dollars
on them and attracting customers like them.
We have developed several
marketing programs that generate more business from customers
who place calls to your restaurant every day.
Turn the tickets you throw away
at the end of the night into powerful money making tools.
Give us a call, we are
happy to provide more information.
Custom Post Card Design &
Printing
The first step in attracting
customers is to design and print an eye catching
post card or menu that will stand out in the mail.
The mailing piece should have your restaurant's logo
and a coupon or incentive that will compel a
customer to act. At ResTech Services we can help you
develop the right message that reflects your
restaurant's values.
Lost, Lazy & Inactive Customer
Mailers
A person that has ordered
previously form your restaurant is much more likely
to respond to a promotion than a total stranger. Periodically send post cards or
menus to customers that haven't placed an order from
you in 30/60/90 days. The strategy behind this
promotion is to remind these customers that you
value their business and are looking forward to them
placing an order again. The response rate is
excellent compared to mass mailing campaigns.
New Customer Mailings
If you're using a POS system to
take orders by phone, you will know when a customer
calls for the first time. At the end of the
month you can generate a list of new customers and
send out a promotional piece that will entice them
to place another order with you. The goal of
this program is to get customers into the habit of
calling your restaurant every time they get hungry.
You can include magnets or other materials that make
it easy for a hungry customer to find your phone
number and call.
Database Mailings
Every quarter or at lease once
a year, its a good practice to mail out your menu to
all of your active customers. A menu placed on the
refrigerator or in a convenient kitchen drawer
increases the chances that they will place an order
with you when the time comes to decide what to eat.
Corporate Account Programs
A restaurant that is located
near an industrial park or where there is a large
concentration of businesses has a great opportunity
to grow their lunch sales. Since lunch deliveries to
businesses involve several people ordering at the
same time, the check averages are much higher and
you make fewer deliveries than residential
customers.
ResTech Services offers a
program that tracks sales activity for participating
businesses. We generate monthly statements showing
accrued sales loyalty dollars earned. Along
with these statements, we insert your menu so that
Pricing
Pricing on Menu/Post card
design and printing depends on style, size,
complexity, quantity and other variables.
Please give us a call and we would be happy to
provide you with a competitive quote.
Mailings -- There are two
pricing variables for mailing . Data
extraction and mail fulfillment. Review the
chart below to see what a mailing campaign will cost
you. Postage is not included in the pricing
below.
Data Extraction
- Get the customer
information from the POS system
- Correct addresses and
remove duplicate records
- Mail merge addresses
onto mailing labels
Mail Fulfillment
- Apply mailing
labels onto mail pieces
- Apply postage
stamps
- Presort mailings
for
| |
Qty 50 - 200 |
Qty
200 - 1000 |
Qty
1000- 5000 |
|
Data Extraction |
$30 |
$45 |
$60 |
|
Mail
Fulfillment Per Piece |
$0.20 |
$0.15 |
$0.10 |
