Gift Cards are changing the Retail and Food Industry landscape in a profound way.  Just this holiday season $18.2 Billion dollars were spent on gift card purchases alone.  January, traditionally a slow month for retail dominated by deep price cuts, has now turned into a retail bonanza, all fueled by gift card redemptions.

Why have so many people embraced gift cards?  Because, they are convenient and useful. They are a gift that people appreciate twice, once when it is given and once when it is used. 

What makes gift cards a valuable selling tool for your restaurant?

• Gift cards are distributed as presents to customers that might have never eaten at your restaurant
• People tend to spend more than the value of the gift card and they tend to treat themselves to the more expensive items on your menu.
• Your logo on a well designed card is a way to build product awareness and recognition with customers.
• Gift Cards are more durable than certificates and can be used over again.
• Cards can be partially redeemed and the remaining value can be used again. This eliminates the need to cash out gift cards. If you are not currently
• You can issue cards for comps instead of discounting an existing check. 

If you are not currently using gift cards, give us a call and we'll be happy to show you how easy they are to use.  Don't miss out on this valuable revenue generating tool.